谨将此贴献给那些因发出的邮件如石沉大海而郁闷的朋友们！
欢迎新手来这里倾诉！
恭请高手来这里支招！ 一、营销邮件要有针对性地度身定制, 尽量少用通函。
国外客户，尤其是欧洲客户，***讨厌的是无明确客户对象的推销通函。因为这种通函给人的***感觉是发函人并不了解或关注收信人的利益，只是为其自己的利益在推销其自己的东西。然而，这种通函却是国内出口企业目前对外推广产品的偏爱、是应该却未见改进的陋习。商函应力求简明，切入正题直接明确，但目前国内企业的推广函电却少有符合要求者，现举一典型例子如下： Brief Introduction of Our Company
(This is just a business mail for enquiry; pls forgive us if there is any disturbance, and thank you for your time.) To those it may concern (managers/ procurement officer), First I'd like to express our sincere wishes to your good health and plentiful money and treasures of your business. Our factory is a Hong Kong-invested enterprise, which was founded in 1996. It deals with the production and development of plastic bags and packaging. Now it has already had a history of more than ten years. Up to now, it is a products
manufacturer of big scale in China, which has the advanced technique and equipment, as well as complete variety of products, which amount to over 30 kinds. These various plastic bags have been widely used as packing bags in industries such as food, medical care, commodity, costume, electronic,printing, toys, presents, craftworks, chemical, machinery,etc. our products are listed as follows: Polybags：
High temperature cooking bag，vacuum nylon bag，penguin like erection zipper bag，small bags for biscuits，plastic seal membrane ，aluminum foil bag，3 sides -sealed bag/middle-sealed bag, paper bags lined with plastics fine chemical packing bag, BOPP bag，etc. (All of the bags are printed by the advanced eight-color high-speed copperplate machine)
Blow-molding bags：
PE,PO,PP,PPE, shopping bag, handbag ,adhesive envelope bag ,R bag, anti-electrostatic bag ,gridding bag ,environmental bag ,shielding bag, zip lock bag, flat hanging bag ,slanting hanging bag, PVC heat shrinkable bag ,POF environmental heat shrinkable bag ,etc.( all of the bags are printed by eight-color copperplate machine, eight-color heliotype machine, and four-color heliotype machine) We always welcome your inquiry through telephone or mail!
Here, we would express our sincere thanks to our customers or those who used to be our customers! We hope we could always
be cooperative partners and friends forever, and sincerely hope you would give us more support and encouragement. Many thanks!
Best wishes 此函电开头三行纯属多余，商函毫无必要祝对方身体怎么样，尤其不应该在开头便挑明“这是商业函电，如有打扰，十分抱歉” 云云。且后面的内容至少可减少40%, 结尾更无必要提出希望成为***合作伙伴或朋友以及希望对方给予更多支持与鼓励，等等。因为这些在说法只能在国际商务中被视为笑谈，根本不会被接受。这样的推广函如果大规模散发非但不会有好的推广效果，也会给该企业的产品推广及企业形象造成灾难性后果。很遗憾，当前的产品推广商函却大多这样。 本帖子2005-07-04 16:17:09由b2bhelper进行编辑!!
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深圳外贸沙龙 -> 为什么发出的营销邮件总是如石沉大海？
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发帖时间 - 2005/7/1 23:08:53